Keyword Research and Selection

Posted in: internet marketing strategy, keyword research, keywords selection, selecting your keywords, website marketing strategy |

Search Engine Keyword Research and Selection

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to
reach their destination - your website - you need to provide them with specific and effective signs that will
direct them right to your site. You do this by creating carefully chosen keywords.

Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! hoards of traffic will be pulling up to your front door. But if your keywords are too general or too
over-used, the possibility of visitors actually making it all the way to your site - or of seeing any real profits
from the visitors that do arrive - decreases dramatically.

Your keywords serve as the foundation of your marketing strategy.

If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it.
So your first step in plotting your strategy is to:

gather and evaluate keywords and phrases

You probably think you already know EXACTLY the right words for your search phrases. Unfortunately, if you haven’t followed certain specific steps, you are probably WRONG.

It’s hard to be objective when you are right in the center of your business network, which is the reason that you may not be able to choose the most efficient keywords from the inside. You need to be able to think like your customers.
And since you are a business owner and not the consumer, your best bet is to go directly to the source.

Instead of plunging in and scribbling down a list of potential search words and phrases yourself, ask for words from as many potential customers as you can. You will most likely find out that your understanding of your business and your customers’ understanding is significantly different.

The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered from deep inside the trenches of your business.

Only after you have gathered as many words and phrases from outside resources should you add your own keyword to the list. Once you have this list in hand, you are ready for the next step:

evaluation

The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the
highest number of quality visitors to your website. By “quality visitors” I mean those consumers who are most likely to make a purchase rather than just cruise around your site and take off for greener pastures. In evaluating the effectiveness of keywords, bear in mind three elements:

• popularity,
• specificity and
• motivation.

Popularity is the easiest to evaluate because it is an objective quality. The more popular your keyword is, the
more likely the chances are that it will be typed into a search engine which will then bring up your URL.

You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity. Software such as WordTracker will even suggest variations of your words and phrases. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site. The only fallacy with this concept is the more popular the keyword is, the greater the search engine position you will need to obtain. If you are
down at the bottom of the search results, the consumer will probably never scroll down to find you.

Popularity isn’t enough to declare a keyword a good choice.
You must move on to the next criteria, which is specificity. The more specific your keyword is, the greater
the likelihood that the consumer who is ready to purchase your goods or services will find you.

Let’s look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword “automobile companies.” However, you company specializes in bodywork only. The keyword “automobile body shops” would rank lower on the popularity scale than “automobile companies,” but it would nevertheless serve you much better. Instead of getting a slew of people interested in everything from
buying a car to changing their oil filters, you will get only those consumers with trashed front ends or crumpled fenders being directed to your site.

In other words, consumers ready to buy your services are the ones who will immediately find you. Not only that, but the greater the specificity of your keyword is, the less competition you will face.

The third factor is:

consumer motivation

Once again, this requires putting yourself inside the mind of the customer rather than the seller to figure out what motivation prompts a person looking for a service or product to type in a particular word or phrase. Let’s look at another example, such as a consumer who is searching for a job as an IT manager in a new city. If you have to choose between “Phoenix job listings” and “Phoenix IT recruiters” which do you think will benefit the consumer more? If you were looking for this type of specific job, which keyword would
you type in? The second one, of course! Using the second keyword targets people who have decided on their career, have the necessary experience, and are ready to enlist you as their recruiter, rather than someone just out of school who is casually trying to figure out what to do with his or her life in between beer parties. You want to find people who are ready to act or make a purchase, and this requires subtle tinkering of your keywords until your find the most specific and directly targeted phrases to bring the most motivated traffic to you site.

Once you have chosen your keywords, your work is not done. You must continually evaluate performance across a variety of search engines, bearing in mind that times and trends change, as does popular lingo. You cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase.

Luckily, some new tools have been invented to help you judge the effectiveness of your keywords in individual search engines. There is now software available that analyzes consumer behavior in relation to consumer traffic.

This allows you to discern which keywords are bringing you the most valuable customers. This is an essential concept: numbers alone do not make a good keyword; profits per visitor do. You need to find
keywords that direct consumers to your site who actually buy your product, fill out your forms, or download your product. This is the most important factor in evaluating the efficacy of a keyword or phrase, and should be the sword you wield when discarding and replacing ineffective or inefficient keywords with keywords that bring in better profits.

Ongoing analysis of tested keywords is the formula for search engine success. This may sound like a lot of work - and it is! But the amount of informed effort you put into your keyword campaign is what will ultimately generate your business’ rewards.

AWeber Autoresponder Review

Posted in: autoresponder, autoresponder software, aweber autoresponder |

Well you know what they say “the money is in the list”. Well before you can have a list, you need a list provider. Today I’ll give you a review of AWeber Autoresponder and Newsletter service.

AWeber Pricing
This is great. It only costs $20/month and you get unlimited lists, and can send out unlimited emails. Once you hit 10,000 leads stored they charge $10 more a month for each additional 10,000 lead block. This is very reasonable and affordable for even the home business person! A flat $20/month fee is easy to budget in, and leaves no surprises.

AWeber Support
The support team is great. After signing up I received a letter in the mail with a card I could cut out and leave next to my computer. It had all the ways to contact them right there. And that was before I had a question!

AWeber Site Usability
The website is pretty easy to figure out. They also have some great video tutorials to get you on your feet.

AWeber Feed Broadcaster
My favorite feature is definately the feed broadcaster. You can try it out by entering your name and email on the form to the right of this blog. Basically it reads the feed every hour and emails the list when there is an update. I’ve been using this on many of my blogs and its something I really like to have.

AWeber Split Test Broadcasts
Second I like the split testing of broadcast emails. I haven’t tried it yet, because it is only available to lists with 100 or more subscribers. Which in fairness it makes sense.. Any less and you really won’t be able to split test successfully. However this is a feature that other email lists don’t have (last time I checked anyways)

AWeber and Reported Spam
Another great feature is the fact that AWeber has their email services connected with AOL, MSN, Yahoo and the like. So when a user reports your list as spam, it automatically unsubscribes them and lets you know. I actually had someone sign up, and mark the confirmation email as spam minutes after signing up.

AWeber Form Wizard
The last feature I’ll go over is their form wizard. It is very easy to create lead capture pages and build your autoresponder or newsletter. Simply select the type of form you want to create, what you want to capture, and edit some other settings. It then gives you a javascript and html version for you to copy and paste to your site. If you create a javascript version, it then tracks the views vs sign ups for you, and you can even setup split tests for different forms to see which headlines work the best!

AWeber: Overall Satisfaction
Overall, I’m very satisfied with AWeber. I have no problem paying them each month for this service. I’ve integrated it into my blogs, into StartXchange (when a user signs up, it adds them to a new user auto responder which answers the questions every new user asks), and I’m still thinking ways to use it more.

If you’d like to sign up http://www.aweber.com

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Top 20 Websites in United States

Posted in: internet marketing, social networking, social networking marketing |

Here is the list of Top Sites in United States according to Alexa.com

As you can see top 2 websites are search engines, then major social networking sites such as MySpace, YouTube, and FaceBook.

I thought it would be great to share this info and have you think about marketing on these websites … Read more »

Roboform - Internet Marketing Tool You Can’t Live Without It

Posted in: Internet marketing tools, arizona internet marketing |

RoboForm - a Password Management Tool?

I would say it’s lot more then just password management tool- it’s HUGE internet marketing tool that will automatically fill out online forms and manage all your websites and passwords. Roboform is the top-rated Password Manager and Web Form Filler that completely automates password entering and form filling.

Just imagine never typing again your name, email, phone #’s, addresses etc for all websites that you visit.

Stop losing your time storing and searching for your passwords. Roboform will handle your multiple web sites passwords in a simple and effective way. There is a free version that allows you to store about 30 passwords. I encourage you to buy the full version for unlimited password storage!

You can download it here.

Please leave your comments if you download Roboform! I have about 200 passwords stored in my Roboform that fills the forms automatically when I need it. This is a tool I installed about 2 years ago and I can’t live without it.

	Recommended by Download.com! Download Roboform for FREE. No Adware. No Spyware. Over 23 million downloads!
	Roboform is the top-rated Password Manager and Web Form Filler that completely automates password entering and form filling.

RoboForm was named PC Magazine Editor’s Choice, and CNET Download.com’s Software of the Year. RoboForm:
	Memorizes your passwords and Logs You In automatically.
	Fills long registration and checkout forms with one click.
	Encrypts your passwords to achieve complete security.
	Generates random passwords that hackers cannot guess.
	Backs up your passwords, Copies them between computers.
	Synchronizes passwords between computers using GoodSync.
	Searches for keywords in your passwords, notes and Internet.
	Portable: RoboForm2Go RF runs from USB key, no install needed.
	PDA-friendly: sync your passwords to Pocket PC and Palm.
	Neutral: works with Internet Explorer, AOL/MSN, Firefox.
	IE 7 and Vista: are now supported.

Get your Free copy of RoboForm today it only takes a few minutes to download and install.

RoboForm is a registered trademark of Siber Systems Inc. Passcard, Safenote, GoodSync are trademarks of Siber Systems Inc. PC Magazine Editors Choice Award Logo is a registered trademark of Ziff Davis Publishing Holdings Inc. Used under license.

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Free SEO Tools & Search Engine Optimization Softwares To Try

Posted in: seo, seo program, seo rankings, seo service, seo solutions, seo strategy, seo techniques, seo tool, seo tools, seo training |

On this page I am going to list FREE trial SEO tools that I use myself in daily/monthly search engine optimization activities.

• Internet Business Promoter (IBP) FREE Trial:

  offers a suite of professional website promotion tools, including a keyword generator, search engine submitter, ranking checker, link popularity tools, top 10 optimizer, pay per click manager, keyword editor, keyword density analyzer, directory submitter, scheduler, spider simulator, HTML validator, and more.
  iBusinessPromoter (IBP) is the award-winning web site promotion suite that helps you to get top 10 rankings in Google, Yahoo and all other major search engines.

  • Get top 10 rankings on Google, Yahoo, MSN Search and others.
  • Get more website visitors and increase your revenue.
  • Outperform your competitors.

  IBP is the only SEO software tool that guarantees top 10 rankings for your keywords. IBP offers all the tools you need to get top rankings, including tools for website optimization, link building, search engine submission and more.

  Learn more about IBP or analyze your website now:

  
  

• FREE SEO Elite Trial - Version 4.0 Just Released!

  SEO Elite Software is created by by Brad Callen, and this software is ranked no1 among the best and the powerful internet marketing tools. SEO Elite is designed for one specific purpose. That purpose is to optimize your site search engine friendly and to get the no 1 ranking for a specific profitable keyword. Seo Elite uses the automated link building method to get higher rankings.

  Developing hi quality PR links is important in an online business for a webpage’s good position in all search engine results. Quality inbound links to your website is necessary fact in search engine optimization.

  Brad Callen in his site says that there are a variety of tasks done with his SEO Elite software. Competitors are enemies to internet marketers. The main feature done by this software is getting a full analysis of competitors and the software request links from your competitors. Also you can get SEO Elite 4 to evaluate all your external links and report weather partners are still linking back to you.

  SEO Elite analyzes all your links and show you the PR and alexa rank reports for your link partners’ websites.By this you can remove links to bad PR sites and the sites that have been band from search engines..

  SEO Elite 4 is an important tool for maintaining your site and tracking / analyzing your websites complete linking report. SEO Elite also has some great features, for instance i sometimes use it to find out where my colleagues and opponents / competitors were posting articles. The SEO Elite software has the power to improve your as well as every ones search engine rankings. There are more than 50,000 copies of Seo Elite are sold.

• 
  

  SEO ToolKit - FREE Trial v2.0 Includes:

  • SubmitWolf v7.0 - Automated Submission Tool
  • Rank Checker
  • Meta Tag Editor
  • PPC Bid Comparison
  • Keyword Manager (*)
  • Keyword Suggestion Tool
  • Keyword Density Analyzer
  • Keyword Explorer
  • Reciprocal Link Checker
  • Ranking Advisor
  • Link Popularity & Saturation Monitor
  • Google Site Map Generator
  • Server Header Check
  • Paid Inclusion Manager
  • Competitive Intelligence (*)
  • ROI Calculator
• 
  

  Web CEO - Web Site Promotion Software

  Web CEO is the only web site promotion software you need to promote, analyze and maintain your website. Web CEO 7.7 is just released and it still has a FREE Edition!

  Web CEO is a powerful software suite designed to provide businesses with a fast, reliable, and cost-effective solution for web site promotion. Altogether, Web CEO is a unified workspace for twelve programs that help you attain real results in search engine marketing, perform intelligent web traffic analysis, effectively manage your online estate, and easily maintain it. If you take promotion of your site seriously, it is the Software you have been seeking for so long.

• Free WebPosition 4 FREE Trial Allows you to:

  • Report your search engine rankings
  • Target your keywords
  • Optimize pages using built-in expertise
  • Submit URLs to search engines
  • Analyze conversions using WebTrends
• more seo tools to come - last updated 6/5/2008

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Search Engine Marketing and How Can I Help?

Posted in: email marketing consulting, internet marketing service, phoenix internet marketing |

How can I help?

I can help you with any portion of your search engine marketing campaign.

• Site Submission: Submit your site to major search engines and directories. Directory registration is extremely important for building lots of inbound links from many different unique C block IP addresses. These links help mesh your site into the fabric of the web.

• Copy Optimization: Ensure your code and copy are fine tuned for top search engine placement. Make sure your keywords are the correct ones and that the HTML structure of your documents will help improve your rankings in the major search engines.

• Link Building: Help you find one way inbound links and / or reciprocate links with expert sites in your industry.

• Copywriting: I can help you craft content which not only is appealing to search engines, but also to humans.

• Website Usability / Conversion: Point out tips to help turn your website visitors into satisfied customers. While not being a website usability guru, I can likely point out some of the things that prevent your site from converting.

• Social Integration: I see if / how we can add any socially important ideas to your site to reduce ongoing ad spend by helping your site acquire free unrequested links.

Free Five Day Google AdWords Course

Posted in: Google advertising, Pay Per Click, google adwords, pay per click advertising, pay per click management |

Do you know about the power of Google AdWords to deliver targeted traffic to your site?
Are you already using Google AdWords, but want to maximize your results?

Google has a system that makes it possible, for the first time in history, to deposit five bucks, write a couple of ads, and instantly get access to over 100 million people - in less than 10 minutes.

It’s called Google AdWords and it has changed advertising online. In fact it may be the first and best thing to do to get traffic to your site.

But it’s not always easy to get great results - AdWords has some nuances, and some people have a rough time at first.

Perry Marshall, author of “The Definitive Guide to Google Adwords”, has written a very helpful email course called “5 days to success with Google AdWords” and there’s no charge for it. You can find out about it here:

Effects of Local Search Engine Optimization

Posted in: arizona search engine optimization, local search engine optimization, search engine marketing |

Roughly a year ago, local search engine optimization was all the rage - the new frontier in search engine marketing. For a while, it seemed that everyone was interested in the local search angle - even multi-national companies. However, for many companies selling products or services to the entire United States, or even globally, it seemed like a non-starter. Companies that counted on people looking for certain products or services that did not require close proximity to the company’s location were unaffected. As far as local search engine optimization goes, things have changed a bit since then - at least for some.

Some time ago, Google introduced a “geographic box” at the top of its search results. This is tied in to its mapping feature, and, when it was first introduced, the engine would display three results at the top of its search results whenever somebody entered a geographic modifier into the search box (”Phoenix widgets,” for example). The Google algorithm then has the intelligence to determine whether the query calls for results that are primarily local in scope.

Since that initial trial, Google has obviously found that its users appreciate the feature. The engine now displays ten local search results at the top of the listings for certain queries, provided that they have a geographic modifier attached. For example, if you type in “Phoenix gyms” in Google, you will see ten results alongside a map that shows the location of ten gyms in Phoenix.

It should be noted that you will not see local search results for all queries that contain a local modifier. In certain instances, it almost seems as if Google somehow “knows” when a geographic modifier really means that you only offer services in a particular area. Yeah, those guys are pretty good.

There are many resources on the Internet to turn to if you are looking for local search engine optimization for your regional website. However, many companies have client bases that cater primarily to a national or international field. Can they benefit from local search?

Yes, they can - in two ways (with a caveat for the first).

First, many customers prefer to deal with people that are local, even if the business is national, or even global. A businessperson that is looking for, say, marketing consulting, may be inclined to work with someone with an address in close proximity found through local search. It just feels more comfortable - if something goes wrong, he or she can request a meeting, rather than calling an 800 number.

Here’s the caveat - you may not want people showing up at your doorstep. Some companies invite people to show up at the headquarters and voice concerns or sing praises, but others would prefer to keep things at a distance. This is not a value judgment by any means. With many companies that deal with thousands, or even millions, of customers, it would be impossible to service every complaint with a human smile.

The second way, which seems more customer friendly (but actually isn’t), applies when a large company has many locations. This doesn’t mean that your company has “walk-in” locations that are open to the public. If you have locations in many cities, each serving a different function, you can still benefit from local search engine optimization.

Say, for example, you are headquartered in Tempe. You have distribution centers in several cities across the United States. Each of your physical locations is eligible to show up in local search results on Google, provided that you supply the engine with the proper information.

Of course, as mentioned earlier, not all searches with regional modifiers attached will bring up regional results. But based on recent happenings, it’s a good idea to make your regional presence known and consider the effects of local search engine optimization. After the years of talk about it, local search might finally turn out to be something that most companies can take advantage of.

Definitive Guide to Google AdWords by Perry Marshall

Posted in: Pay Per Click, pay per click advertising, pay per click management, pay per click services |

If you’re looking to get started in pay-per-click (PPC) advertising, you need to check out Perry Marshall’s Definitive Guide to Google AdWords.

I wish I had had it when I first started out. I remember how uncertain I felt about boiling a product down into three short lines to make the ad both comprehensive and compelling. Even now, I found a number of tricks that have made my Google AdWords campaigns more profitable.

Master of Google AdWords

Perry Marshall is the master of Google AdWords. He has researched it, experimented with it, and wrestled it into submission.

Tips on how to push your ad to above higher-paying ones

Marshall’s main focus is on how to boost your ad so it actually appears ahead of ads whose bidders are paying more than you are. That means you pay less for higher position. And that’s something to get excited about.

Marshall reveals exactly what he does to accomplish this.

Tips on testing your ad for continued improvement

He shows how to test ads to keep them constantly improving both in click-throughs to your site and in conversions to sales.

Tips on the little-known tweaks that can boost your click-through rates

And he reveals tips on seemingly little things, like capitalization, rhythm, and the URL you display. I’ve applied these little tweaks on a client’s Google AdWords campaign and seen dramatic improvements just from these little tweaks.

What the ebook is like

His ebook totals over 200 pages and comes with a bunch of smaller downloads as well. Some of it is repetitive. Rather than sitting down and writing the ebook straight through, he seems more to have gathered and organized articles he has written at various times.

I’d say 90% of the material is unique, but you will find some things that appear more than once.

But considering the depth of information he gives on Google AdWords and the number of areas he covers, it’s worth going through some of the basics a couple of times.

Also offers a free ecourse

And one thing that blows me away about this ebook is that Marshall gives you an option of sampling his insights so you can be sure his tips will help you. He offers a free, five-day email course in which he provides a sampling of tips from the ebook. Now that’s confidence in what he has to offer!

Final thoughts

As I said earlier, I wish I had had this when I first started writing PPC ads. It would have saved me a lot of time and uncertainty - not to mention money - learning from his experience instead of learning through trial and error, like I did.

Even now, after years of working with PPC, there were a number of little things I had never thought of that I learned from this ebook.

If you’re just getting started with PPC, or want to learn to do it better, this is the resource I’d recommend.

Rating: 9 out of 10

Find out more about building a profitable stream of PPC traffic with Perry Marshall’s Definitive Guide to Google AdWords

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Marketing with Email

Posted in: email marketing, email marketing consulting |

Email Marketing

A popular way for companies to communicate directly with consumers today is to use email. Email serves a variety of functions including sales promotions and being a means of education about products and services. Messages also can include branding with logos and / or tag lines, and they can offer direct response tools like reply links, emails, telephone and fax numbers.

Basic email message writing comes across much better with skill that can be learned. Main focus should be placed on the tone of speech and grammatical language in the body of the message.

Points which should be remembered for writing the email

• The subject line should be exciting, making the reader want to open the mail and read the further text.

• Keep the subject line brief.

• Make sure to include details about the sender to comply with spamming laws. Check spamcop or other “anti-spam” sites in your favorite search engine for more info.

• Develop the body of the email; i.e. the message, with a good introduction followed by well-described paragraphs. Avoid hype and misleading readers.

• Use your email spelling and grammar check tools. And don’t “shout” or use all capital letters.

Practice and read emails that come your way. Learn to write messages that you’d like to receive and improve your communications.

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